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Fundraising Campaign Manager
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Lumos Foundation USA
TITLE: Fundraising Campaign Manager
REPORTS TO: Deputy Director of Fund Development and Head of Marketing
HOURS: Full-time
LOCATION: New York City
Background:
Lumos, an international NGO founded by J.K.Rowling, helps the 8 million children currently in orphanages regain their right to a family life. At least 80% of these children are not orphans but are separated from their families primarily by poverty and disability. Orphanages deprive children of loving families and put them at risk of impaired physical, intellectual and emotional development. Lumos supports countries in reforming child care and protection systems, focusing on the health, education, and social care services that keep families together.
Lumos works with the UN, the EU, the US Government, and the World Bank, focusing particularly on international aid as a driver of reform. It supports governments with expertise and skills, ranging from interventions to save the lives of children facing premature death to technical support on how to use complex financial mechanisms to ensure limited resources are used to achieve reform. Lumos has teams in Moldova, Bulgaria, the Czech Republic, Haiti, and Colombia, as well as offices in Brussels and New York. Lumos has demonstrated successfully that deinstitutionalization is achievable for every child.
Lumos is the official charity partner of the The Wizarding World. The Wizarding World refers to the universe around JK Rowling’s creations including Harry Potter and Fantastic Beasts. Lumos is an important partner to The Blair Partnership, Warner Bros and other Wizarding World partners. Since inception Lumos has successfully partnered with The Wizarding World in many ways, from books to films, on digital platforms and in live events. We benefit from the sale of products, are provided with exclusive ‘money can’t buy’ opportunities and access to the millions of fans around the world.
THE ROLE
Based in New York City, the Manager of Digital Fundraising and Communications (MDFC) will drive our campaign to raise funds from peer to peer, e-commerce, and digital programs. The MDFC will work closely with the Deputy Director of Fund Development (DD), Head of Marketing and the Head of The Wizarding World to set and execute multi-channel digital campaign strategies to substantially grow and steward the support base for Lumos. This position is highly collaborative working directly with fund development, communications, social media and operations staff to achieve fundraising goals.
Key Responsibilities
• Conceptualize, manage and execute all aspect of digital fundraising programs to meet budget objectives
• Through multi-channel campaigns, create, execute and monitor donor conversion, retention, and upgrade strategies. For most donors this will be an ecommerce experience, visiting and purchasing Wizarding World products.
Ensure that the website and related customer touch points (Social media, emails, etc.) deliver one seamless customer-focused on-brand site experience to increase conversion.
• Manage the digital fundraising budget, including expense, revenue forecasting and accountability
•Support the development of a supporter journey, plus schedule, write and build CRM emails to help drive income.
Collaborate on social media messaging as part of multi-channel campaigns; evaluate responses and recommend rollout, elimination or modification
Liaise with and manage media partnerships
• Develop testing plans for all digital channels, analyze results, optimize accordingly, providing data-driven feedback to the creative team on next steps
Check site content and systems regularly to ensure that they are working properly --Monitor key e-commerce metrics such as traffic, conversion rate, bounce rate, top landing pages, site speed & AOV daily. Keep team updated on trends & changes. Prepare & disseminate reports on site performance, bestsellers, optimizations and recommend changes to improve performance.
Update prices and product information, adding new products or removing products that are no longer available
• Develop plans, in partnership with print fundraising and communication teams, to integrate digital efforts and offline fundraising campaigns, targeting prospects and donors in an effective and streamlined manner across multiple channels
• Collaborate and manage relationships with outside vendors and consulting agencies, including those focused on online fundraising, marketing, and outreach efforts to ensure final products are aligned with organizational objectives and agreed-upon deliverables
• Keep apprised of and utilize best practices in dynamic digital/peer-to-peer landscape
• Perform other duties as assigned
Prior Experience/Preferred Skills
• Minimum 3- 5 years of experience in the digital fundraising/e-commerce campaign space, including campaign planning, execution, rapid response, email marketing, list building, fundraising, writing and editing content, and using data for decision making
• Bachelor’s degree in marketing, communications or related field
• Exceptional level of personal responsibility with extraordinary goal orientation and a proven track record of meeting ambitious goals
Experience with using SalesForce
• Outstanding interpersonal and communication skills and the ability to lead and thrive in a highly collaborative environment, with many stakeholders across teams
• Critical thinker who displays strong judgment in prioritizing problems to solve and opportunities to pursue
• Motivated by achieving results through others and able to manage superiors and peers towards outcomes
• Demonstrate emotional intelligence and a deep curiosity about the beliefs, contexts and motivations of prospective partners
• Demonstrated ability to produce and deliver clear, concise, formal and informal oral and written communications – specifically, the ability write compellingly about our organization, mission, and goals and effectively tailor messaging to different audiences
• Highly organized, deadline-driven, with exceptional attention to detail
• Demonstrated ability and/or willingness to manage systems and processes to ensure efficient operations
• Ability to operate with purpose, urgency, and accuracy in a fast-paced, deadline-driven environment